Marketers Need AI, and AI Needs Marketers

For marketers, AI is perhaps the most intimidating abbreviation flying around the boardroom, the event hall, and the company Slack channel. But it doesn't have to be. Just as complex software deployments have become streamlined and marketer-friendly through software as a- service (SaaS), artificial intelligence will be going the same way much sooner than we all think. Before we talk AI, let's first talk personalization--a term marketers are far more comfortable with. Today, many brands face troubles when attempting effective personalization at scale.