Image SEO: optimizing images using machine learning - WordLift Blog

In this article, I will share my findings while attempting to use neural networks to describe the content of images. Images greatly contribute to a website's SEO and improve the overall user experience. Fully optimizing images is about helping users, and search engines, better understand the content of an article. The SEO community has always been quite keen in recommending publishers to invest on visual elements and this has become even more important in 2019 as Google keeps on revamping Google Image Search by adding new filters and new functionalities. There are several aspects that Google mentions in its list of best practices for images but the work I've been focusing on, for this article, is about providing alt text and captions in a semi-automated way.