ActiveCampaign Brings Machine Learning to SMBs with Win Probability

ActiveCampaign is focused on providing value with features that ultimately save time. With the introduction of Win Probability, users are armed with actionable insights that enable them to sell more efficiently and effectively, giving users more time to focus on business initiatives. "Machine learning is often seen as a black box where users aren't sure what's happening behind the scenes," said Jason VandeBoom, Founder and CEO of ActiveCampaign. "Win Probability is built to give our users visibility into what's driving the predictions as they know their business better than we ever could. By giving users the ability to customize the inputs, they can uncover the actions that make the most impact and better allocate their resources based on the likelihood of winning a deal."