Google says it classifies AI-generated content as 'spam'

All the publishers and editors out there thinking of replacing their journalists with AI might want to pump their brakes. Everybody's boss, the Google algorithm, classifies AI-generated content as spam. John Mueller, Google's SEO authority, laid the issue to rest while speaking at a recent "Google Search Central SEO office-hours hangout." Per a report from Search Engine Journal's Matt Southern, Mueller says GPT-3 and other content generators are not considered quality content, no matter how convincingly human they are: These would, essentially, still fall into the category of automatically-generated content which is something we've had in the Webmaster Guidelines since almost the beginning. My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it's still automatically-generated content, and that means for us it's still against the Webmaster Guidelines.