Sony Resets Smartphone Strategy, Introduces Xperia X

At Mobile World Congress on Monday, Sony unveiled a trio of smartphones as part of its new X series, which focus on the core smartphone features customers are most concerned about: camera, battery life and design. After the announcement, Jun Makino, senior product manager at Sony Mobile, told International Business Times that the next 12 months will be crucial for the company's smartphone division. "[In] 2016, we obviously need to deliver profit, and that is something the company is committed to," Makino says. Key to that success could be a range of new accessories, like the just-announced Xperia Ear, which promises an always-on, voice-activated digital assistant in your ear. Sony has confirmed it is working on a smartphone VR headset that will take on Samsung's Gear VR market-leading device.