Study: Voice shopping to hit $40 billion by 2020 Chain Store Age

Voice-based commerce is shaping up to be the next major disruptive force in retail -- and Amazon is poised to grab most of this wallet share. Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, according to data from OC&C Strategy Consultants. The voice segment will be driven by a surge in the number of homes using smart speakers, which is on pace to hit 55% in 2020, from 13% today. And Amazon is positioned to dominate the new channel with the largest market share -- currently more than twice that of its nearest competitor. For example, Amazon's Echo device has 10% penetration of homes in the United States, followed by Google's Home (4%), and Microsoft's Cortana (2%).