How travel companies are using AI to acquire, engage, and retain customers - eTurboNews (eTN)

The online travel industry is growing at lightning speed, with estimates saying it will generate $1,091 billion, globally, by 2022, according to Allied Market Research. To pair with this growth, companies are increasingly using artificial intelligence to speed up processes and bring greater value to their customers. Here are four ways travel companies are leveraging AI to bring their customer service to the next level. "Conversions" in the world of online travel commonly equate to bookings – flights, hotels, cars, and of course, the all important upgrades. Booking travel online can be one of the more complex online experiences with travelers commonly needing to click through multiple pages – home/welcome, flight/vacation search, traveler information, payment, etc, – before they convert to an eventual purchase.