How to Use AI for Email Marketing to Boost its ROI

How many marketers' weapon of choice for distributing branded content to their customers is email marketing? And when they employ AI for email marketing, it takes their game to a whole new level. Email is a versatile marketing tool: brands can send out emails to their customers and prospects for just about anything. From saying the first'Hello' to lead generation, lead nurturing, sales-boosting, and personalized customer service, email is still the go-to tool for good reason. Given the significance of email marketing, businesses are readily embracing cutting-edge technologies to convert data into insights to both achieve better results and cut down on costs.