Amazon pledges to crack down on counterfeit goods as sellers say fake items remain rampant

Amazon is taking additional steps to stop counterfeit sellers. Dharmesh Mehta, Amazon's vice president of consumer trust and partner support, told CBS News that the e-commerce giant has made'progress in reducing the amount of counterfeit' on the site. But Mehta admits the firm is still a long ways off from eradicating the issue. So far, Amazon has added 500 brands to its invite-only Project Zero initiative, which was rolled out in February and aims to give sellers greater controls over fake goods. Amazon has announced new steps to combat fake listings on the site.