New Lytics Personalization promises greater simplicity and sophistication

Amid a growing crisis in digital marketing, "personalization" has become a goal that many enterprises see as solution to consumer complaints of "irrelevance." However personalization is like a unicorn that many are chasing but few have captured. Customer data management provider Lytics this week introduced a new platform that promises to bring both greater simplicity and sophistication to personalization efforts across channels and devices. The pitch is "personalized marketing right out of the box." Lytics Personalization, as the product is called, uses an intuitive UI and machine learning to deliver more segmented experiences and messaging on customer websites.