14 experts opinions on Artificial Intelligence in Marketing Automation

While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – do our daily routine. Machine Learning and Artificial Intelligence fundamentally change our job description: solves different pain points we and our company face and help us move to a more strategic position. We need to know what type of skills we have to learn before it is too late. Therefore I asked 14 seasoned experts about their opinion: how could Artificial Intelligence be used in Marketing Automation? 1. Automatic optimization Conversion rate optimization is one of the tool sets that can radically improve our campaigns' performance. The most important procedure is AB and multivariate testing. The problem is that we have to perform high volume of little experiments, pay attention continuously, send enough volume of traffic to make our results significant, interpret the data the right way… And everything is performed manually. Machine Learning and Artificial Intelligence could save a lot of time when it comes to optimizing our messages and emails. Most marketers test manually… imagine several iterations automatically populating and optimizing in real-time.