The Epic Rise of SEO: How, Why & Where to Invest - Search Engine Journal

Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. The clear majority of web traffic is facilitated by the heavy hitters of search engines: your Googles, Bings, and Yahoos. Thus, to not create your content with that in mind is to immediately omit your website from highly valuable traffic. After all, 93 percent of online experiences begin with a search engine.