New iPhone X Has Three Big Problems

As Apple prepares to open pre-orders on the iPhone X on October 27th, Tim Cook and his team will be hoping for a tidal wave of supporters to balance out the weaker reception of the iPhone 8 and iPhone 8 Plus. But there are more issues around this handset than most, which makes the tenth-anniversary iPhone one of the riskiest launches for Apple in the last few years. If there's one thing more than anything else that powers Apple, it is the glowing press coverage the brand receives. Following the release of the iPhone 8 and iPhone 8 Plus, reports of poor sales and a lack of enthusiasm for the Eights were hard to counter. Tim Cook had already taken steps in previous years to address the principle of releasing'overnight' or'weekend' sales figures of a product launch.