Impact-Driven Commerce And The New Role Of Business

Prior to Spain's King Ferdinand and Queen Isabella financing Columbus' voyage to discover the New World, the Strait of Gibraltar was flanked by two pillars that bore the warning non plus ultra or, "Nothing further beyond," serving as a warning to Mediterranean sailors and navigators to go no further. However, Ferdinand and Isabella's grandson, Charles V, essentially reversed this line of thinking with his own motto, plus ultra, which translates to "Further beyond" or "limitless." I believe the American economy will change more in the next 10 years than it has in the 500 years since Charles V colonized the Americas. Transformative technologies like artificial intelligence, robotics, the internet of things (IoT), autonomous vehicles, virtual reality, digital traceability and blockchain will fundamentally change how we consume goods and services. These new market tools will create limitless opportunity, but they'll also create new challenges.