PSN Tackles Extreme Production on Remote Oil Rig For IBM

What better way to demonstrate the capabilities of IBM's artificial intelligence system, Watson, than to show it working its hardest, and when it really matters? For the film IBM partnered with oil and gas company Woodside, and creative agency the Barbarian Group, to create '70 Miles from Shore with Watson: Woodside Energy and IBM'. The result is a two-minute journey that shows IBM's Watson working and learning, on one of the toughest work sites in the world – an oil rig. To produce a film on such an especially challenging scale required an experienced set of hands, and PSN Australia was enlisted for the job through Production Service Network's U.S. Liaison Carolyn Hill. Choosing to shoot on the rig for real as opposed to a studio levied some strict safety regulations on the team that had not been previously encountered.