CitizenMe is a more ethical take on market research

When CitizenMe first launched, it was an app that aimed to help you better understand the terms and conditions of popular online services, and take back control of your personal data. That was a lofty goal – but one that didn't quite appeal to a mass audience. There's a reason why we skip though terms and conditions; we can't be bothered with caring about them, even if they're not always in our best interests. In fact, London-based CitizenMe found that there was more interest in a'Facebook personality test' within the app than any other feature. Now the startup is rebooting its offering with a focus on market research, psychoanalysis and big data, and they've got big help from the North.