Chip giants pelt embedded AI platforms with wads of cash

Analysis Artificial intelligence and machine learning engines are underpinning many emerging applications and services, from making sense of big data for enterprises, to supporting hyper-personalized consumer content, or virtual reality gaming. The current challenge is to move AI from the supercomputer to the mobile device, supporting technologies like computer vision locally on the handset, car, camera or VR headset. Qualcomm has been a leader here, but the past weeks have seen Intel and its Chinese partner Rockchip invest in chip-level computer vision and AI capabilities, while Apple has acquired machine learning startup Turi, presumably to enhance its AI-driven personal assistant Siri. Rockchip has licensed the XM4 imaging and vision DSP (digital signal processor) design from IP provider CEVA, to enhance these aspects of its system-on-chip (SoC) products. It says it will enable advanced vision features at the low power levels required for mobile devices, supporting digital video stabilization, object detection and tracking, and 3D depth sensing, among others.