The next wave of AI is rooted in human culture and history

Bell started working at Intel in 1998. She brought her anthropological research and fieldwork techniques to the world of microprocessors, wearables and artificial intelligence. Over the years, her formal role has evolved from director of user experience at Intel's research lab to VP of corporate strategy. But regardless of the titles, her work has remained firmly focused on studying the patterns and complexities of human behavior across cultures. In her self-proclaimed role as a "full-time anthropologist and part-time futurist," she examines the meaning of "intelligence" within the context of machines, while she continues to trace its cultural impact on humans and their relationships. At a time when robotic helpers and virtual assistants are starting to infiltrate our personal lives, the need to assess the implications of this new kind of interaction feels more pertinent than ever. I recently called Bell to talk about the social impact of building relationships with our machines and the ways in which the story of AI is deeply connected to the history of human culture. In what ways does the study of human societies and cultures drive technological innovation? And how does that translate into your work at Intel?