Amazon's Alexa event will take place today at 1:30 PM ET

For those who've been wondering just when Amazon's mysterious event is going to be, you need wait no longer. That day is today, and it'll take place in the company's Seattle headquarters at 1:30 PM ET / 10:30 AM PT. We don't know too much about what will be unveiled just yet, but if it's anything like last year's event, chances are good that Alexa will be the prevailing theme. According to a CNBC report earlier this week, at least eight new devices will be unveiled at the event. They include microwave oven, a subwoofer, an amplifier, an in-car gadget of some kind as well as a smart plug that'll add Alexa functionality to anything that hooks into it.