4 ways to create better customer experiences with data

Most organizations realize that using data to better understand customer needs and preferences is vital to creating consistently great customer experiences. The challenge many face is how to put all of the data they're collecting to work toward that goal. We asked the CIO Experts Network, a community of IT professionals, industry analysts, and other influencers, how businesses can make better use of their data to improve customer experiences. Here are four key takeaways from their responses. Positive customer experience is good for business.