Artificial Intelligence is Set to Explode. Is Your Data up to the Task?

I made some predictions about Artificial intelligence back in January, and I wasn't alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I'll go so far as to say I think AI could become as ubiquitous as the telephone or computer. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are predicting it will become integral in marketing and marketing automation systems. Forbes contributor and marketing expert Andrew Stephens recently stated what we've been thinking: "Marketers have more insights-related tools at their disposal that facilitate true data-driven decision making, but AI is needed to help integrate across tools, datasets, and platforms." With all the data, analytics software, marketing tools, and marketing technology software out there--we estimate it's now 5,000 tools and growing--keeping track of and integrating this data will be increasingly more complicated and difficult.