Artificial Intelligence Brings Out The Best -- And Worst -- In Email Marketing

The majority of marketers are already dabbling in artificial intelligence, according to Salesforce's annual State of Marketing report, but the field will expand rapidly over the next two years. Artificial intelligence was the top-ranking technology that marketers planned to expand the most over the next two years, with Salesforce estimating that A.I. will grow 53% faster than any other type of technology. Fifty-one percent of respondents expressed some level of familiarity with A.I.-powered digital marketing, while a quarter planned to begin a pilot program within the next two years. The poll of 3,500 marketers, published earlier this year, exemplified marketing technology's embrace of A.I. in 2017. Every marketing cloud vendor now touts some form of machine-learning framework, from Salesforce's Einstein to Adobe's Sensei, to help marketers with more personalized offerings.