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The last few years have seen increased adoption of voice technology, with the usage of voice assistants booming across the globe. A lot of it has to do with advancements in speech recognition technology, easy accessibility to voice interfaces and availability at the right time and the right place. Not only that, but Covid-19 has acted as a catalyst for businesses. Popularly referred to as the "fourth channel of sales," voice technology is impacting how consumers interact with brands, preferring the immediacy and interpersonality of phone calls. Voice assistants are not only helping people get through their regular routines; they have become essential for businesses hoping to assist customers, improve employee engagement, enhance communication efficiencies and elevate user experiences.