How AI Will Change Marketing As We Know It

One of the biggest and most important trends in business today is the steady growth of artificial intelligence (AI). While people often think of AI in terms of the ways it can eliminate menial tasks such as paperwork and scheduling, the fact is that it will soon be touching every part of the business world, if it is not already. AI is doing more than just providing companies with virtual personal assistants -- it is changing marketing as we know it. Digital marketers today are helped by an incredible wave of information that is available from accessible, advanced data analytics tools, providing more insight into consumers as well as how to market directly to them. As the chief digital officer at Advantix Digital, I have had the chance to be exposed to AI -- from the introduction of machine learning to AdWords and optimizing for voice search.