The gamer vote: Democrats lean into video games to aid Biden campaign

The Democratic political action committee MoveOn has hosted Twitch streams featuring "Among Us" -- a game in which voting is a core component -- as well chats with the cast of "Hamilton" and left-wing mainstays like former Obama speechwriter and Crooked Media co-founder Jon Lovett. Los Angeles Lakers star LeBron James produced two video segments that will run in the video game "NBA2K21″ and feature animated appearances from ESPN host Maria Taylor and NBA all-star Trae Young as part of his broader "More Than a Vote" initiative. A number of others inside the gaming industry have catalyzed efforts to both register and turn out voters for the upcoming election, a movement reminiscent of MTV's "Rock the Vote" campaign that began in 1990.