samsung-confirms-work-smart-home-speaker-rival-amazon-echo-2581946

Development on the Vega speaker was reportedly held up by delays in Samsung's proprietary Bixby virtual assistant, which is expected to power the device. Issues for Bixby included the difficulty translating Bixby into languages besides English and the program's lack of accumulated user experience compared to older assistant programs like Amazon's Alexa and Google Assistant. While Bixby suffered a delayed rollout and only formally launched earlier this summer, the assistant is slated to roll out globally soon. The Vega speaker has yet to get a set release date, but with companies and consumers becoming increasingly familiar with smart home technology, Samsung likely wants to get a presence within this growing market.