Retailers Wooing Holiday Shoppers Try AI On for Size

This post is the latest in our "Holiday Blitz" series. See the rest of the series here. Seventy-seven percent of millennials say they plan to shop at brick-and-mortar stores this holiday season. One of the primary reasons why is the experience of in-person shopping. The role that sales associates play in motivating in-store purchases can't be understated, as consumers regularly cite personal attention as a reason why they prefer to shop offline versus online.