Apple, IBM And Selling Artificial Intelligence To The Public

A number of this week's milestones in the history of technology showcase two prominent computer industry showmen, Steve Jobs and Thomas Watson Sr., their respective companies, Apple and IBM, and how they sold smart machines to the general public. On January 22, 1984, the Apple Macintosh was introduced in the "1984" television commercial aired during Super Bowl XVIII. The commercial was later called by Advertising Age "the greatest commercial ever made." It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money.