Election polls were a disaster this year. Here's how AI could help

AI is already widely used to gauge consumer sentiment. Amazon mines huge amounts of data about search and online purchasing behavior to uncover insights about what customers buy and predict what they might want to buy in the future. Netflix bases its movie recommendations on what you've watched in the past, for how long, and how favorably you review the show. In all of those cases, consumer sentiment is being gauged not by what consumers say they want but by their actual behavior. That's a crucial difference, and one that gives AI a significant advantage over traditional polls.