Artificial Intelligence to Improve Customer Experience?

With the rise in online shopping, it seems more people are moving away from traditional shopping on the high street. Being able to access an online store from anywehere at anytime becomes very convinient for us. Is the excitement still there for in-store customers? Microsoft and Marks and Spencer look to be taking the first steps to giving their customers a better experience, as their revenue undergoes a period of contraction. A team of engineers from Microsoft will work with M&S retail labs in a bid to bring forth this digital transformation.