Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Innovative technology in the retail world doesn't always mean flashy gadgets. In fact, most of the industry's most effective form of digital disruption is invisible. Machine learning technology continues to further integrate with consumers' daily lives, with new offerings such as Apple's personalized App Store or Amazon price optimization tools. These platforms are seamlessly providing a personalized online experience through algorithms that are invisible to the average user. Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer.