Developing a NLP based PR platform for the Canadian Elections

Elections are a vital part of democracy allowing people to vote for the candidate they think can best lead the country. A candidate's campaign aims to demonstrate to the public why they think they are the best choice. However, in this age of constant media coverage and digital communications, the candidate is scrutinized at every step. A single misquote or negative news about a candidate can be the difference between him winning or losing the election. It becomes crucial to have a public relations manager who can guide and direct the candidate's campaign by prioritizing specific campaign activities. One critical aspect of the PR manager's work is to understand the public perception of their candidate and improve public sentiment about the candidate.