How Spirit AI uses artificial intelligence to level up game communities

Spirit AI is using artificial intelligence to combat toxic behavior in game communities. The London company has created its Ally social intelligence tool to decipher online conversations and monitor whether cyberbullying is taking place. It is the brainchild of researchers at New York University, according to Mitu Khandaker, creative partnerships director at Spirit AI and an assistant arts professor at the NYU game center. The company uses AI, natural language understanding, and machine learning to help data science and customer service teams to understand the general tenor of an online community. It also helps predict problems before they escalate.