How innovations in voice have made it an end-to-end commerce channel

Text-to-speech (TTS) technology isn't exactly new – but the way it's shaping the future certainly is. From smart speakers to voice assistants, TTS is increasingly paramount in day-to-day interactions between brands and end users, leading to enhanced brand experiences and better business outcomes. Up until recently, TTS was confined to a specific use case: voice-enablement of written content to make computers'speak' to those with visual or reading impairments. TTS technology was based on utility and a need to make screen-related content accessible. As such, synthetic speech was traditionally digital-sounding and marred by poor audio quality and speaking style.