PicsArt's New Feature Uses AI Music to Score Video Clips

The feature, rolled out in partnership with AI music startup Mubert, will generate an instrumental track in any of more than two dozen musical styles designed to match the mood of a given clip. Trained on a library of over 1 million beats, samples and patterns, the system also has the benefit of being completely royalty-free, since each snippet it generates is a wholly original composition. "AI, of course, cannot replace human imagination, but it will become the new virtual creative assistant that will expand and fine-tune one's overall skills," PicsArt CEO Hovhannes Avoyan said. "In time, we'll begin to see more novice users being able to produce vastly superior content than they ever thought possible because of AI." Among the genres of music offered by the feature are "techno," "lofi" and "dub" as well as mood-based styles including"happy" or "romantic" and activity-based ones such as "study" or "yoga."