AI to the Rescue: How to Improve your Customer Engagement by Using AI-based Tools

For some time now eCommerce has been around and growing, and it isn't showing any signs of slowing either. In 2014 online stores worldwide sold around 1,300 billion US dollars and they're expected to sell 4,800 billion US dollars in 2021! With figures like those it's clear that nowadays the problem eCommerce faces has nothing to do with getting people to buy online but with how much online competition has grown! As the owner of a small online store, there's no way you can compete with the giants, and you shouldn't try! But how do you manage not to compete? Well, the answer is simply customer engagement.