Content Marketing Artificial Intelligence

Apple's Siri, Microsoft's Cortana and all the search algorithms out there today show that robots are often the first point of contact for marketers trying to reach customers. For those concerned about a robot takeover, remember that artificial intelligence (AI) can be a marketer's best friend. Robots, unlike people, are consistent. They are good at tracking and delivering high-quality results which save us time, money and effort. Robots ultimately answer to us, making them effective helpers upon which we can increasingly rely.