Robots will give us the edge in online shopping, says Asda chief

Clarke told the Mumsnet marketing conference Mumstock that the key to his company remaining competitive against online retailers like Amazon and discounters Aldi and Lidl was to make the shopper experience easier and more convenient - whether in store or online. "The most consistent feedback we get on the store experience is to make life as easy as possible," said Clarke. "Customers want to park easily, get in easily, find everything they want and get out early. "And online, just make the experience easy. Don't deliver things I don't want.