Data Center - Technology trends in 2018: AI, IoT and conversational interfaces will redefine customer experience

Together, these technologies can provide critical data about customers' experience with products, provide information for customers to take action on, and more. As companies gather and use this data, they can provide better customer experience but also help to develop new products or features in next-generation products. Ultimately, Leary said, this new influx of product, usage and customer data is about creating a new customer experience. Leary used the example of a smart refrigerator whose temperature and be adjusted automatically, or have a broken part sent out to the customer, even before he is aware that the part is malfunctioning. It also enables companies to gather new information about product usage that can enhance customer relationships or product development.