Why automated content writing isn't worth the risk

A sense of impending doom has intensified in recent years, with various news reports and television dramas depicting a near-future of fallible humans being forced onto the breadline, replaced by a superior workforce of robots. While this dystopian theme has long been the fare of science fiction, for many, the prospect of C-3PO delivering their P45 is fast becoming a reality. Indeed, the BBC's'Will a robot take your job?' report - collating data from Deloitte, the Office for National Statistics, and an Oxford University study on the future of employment - indicates several vocations are destined for automation, including telesales, typists, and testers: While most marketers will sleep easy at night, safe in the knowledge that AI is some way off mimicking the human ability for creative thinking, planning and strategising – marketing professionals rank 223, and marketing directors 347 on the list, out of 365 job titles – there is one group that may have cause for concern: content writers. Needless to say, any self-respecting content writer wouldn't label themselves as mere'typists' or'keyboard related workers' - great content relies on imagination, research and skill. However, there's clearly some overlap, and with that particular subset of professionals facing a 98.5% risk of automation, the alarm bells could be ringing, especially with automated writing software on the rise. As a business owner, I can see the attraction of automated content; it has the potential to save time and cash.