Here's who is falling in line for Trump's "Super Intelligence" loyalty test

Here's who is falling in line for Trump's "Super Intelligence" loyalty test One month into the attempted rebrand of "AI," the term is not catching on. At the end of September, President Trump signed an executive order that contained just one directive, ordering government agencies to rebrand what they had been calling artificial intelligence as "Super Intelligence." That term beat out other contenders, including "Extreme Intelligence" and "Supreme Intelligence," offered by the president in a poll on X a couple of weeks earlier. Rebrands are, of course, now a White House tradition: Trump has changed names to project US dominance of certain bodies of water (the Gulf of America and Lake America), to signal new institutional priorities (Department of War), or simply to leave his mark on storied places (see the ongoing fight over renaming the Kennedy Center). The stated reason for this name change is that today's AI systems "amplify human ingenuity" rather than merely "imitate" intelligence, and the government's terminology should reflect that. But if this rebrand follows the pattern of others, its effects will extend beyond government.