Some thoughts on Artificial Intelligence, and what it means for marketing

I am preparing for a workshop on the topic of Artificial Intelligence in Marketing, and what it means for the field. These are some initial thoughts that I penned for this workshop. What is Artificial Intelligence (AI)? The term AI refers to any technological assemblage that can collect inputs from the environment (e.g., through sensors), and take actions as a result of those inputs (e.g., adjust temperature), in ways that simulate human intelligence. This means that the technology can apply rules, can self-correct, and can learn through the acquisition of new information.