The Rise of the Digital Assistant - Disruption

You've heard of Siri, Viv, Cortana and Echo – you've probably even used one of them. Powered by Artificial Intelligence, these increasingly clever digital assistants provide the user with instant access to information, from the weather forecast to amusing trivia. The most well-known of the bunch is probably Siri, developed by Apple and built in to all iPhones, iPads and Macs as standard. However, companies like Microsoft, Amazon and Google have released their own assistants. Samsung being the most recent tech giant to develop a competing product, revealing its new PA at the beginning of the month.