Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint - My TechDecisions

Persado's 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes NEW YORK–(BUSINESS WIRE)–#AI–Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders were asked to provide input on their company's readiness, and on best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process. The survey found a growing trend among senior marketing leaders to leverage AI and machine learning in new ways to deliver more effective messages to prospects and customers. Key findings of the survey from U.S. respondents include: "Marketers have been leveraging technology to gain insights and improve performance across their portfolios for many years – applying AI to targeting and segmentation, marketing mix optimization, promotions and discounts, and dynamic pricing," says Amy Heidersbach, Chief Marketing Officer of Persado. "But how to optimize creative at scale has largely remained a blind spot for data-driven, digital-first companies. Now, it's clear that marketing leaders are turning their attention toward creative to unlock new sources of value – replacing human-only guesswork with human-plus-machine certainty."