Brand AI: The Invisible Omni-Channel For Retailers?

The Brand AI can analyse this liquid big data using its machine learning capabilities to create dynamic real-time personalised actionable insights seamlessly across a customer's physical and digital experience – it is the heartbeat of the retailer's invisible omni-channel offering. For example, the Brand AI can advise in-store sales staff in advance what specific products a customer wants or needs that particular day to help personalise this human interaction, provide on the spot guidance and critical feedback about products available immediately to drive a purchasing decision, or tailor in-store digital experiences such as virtual reality or media walls to create genuine moments of customer delight. In addition, the AI can capture the customer's emotional and physical reactions via wearables to these experiences (such as a raised heartbeat when seeing a new product for the first time); such insights can then be explored later by the customer (including socially with family and friends) using the AI on the retailer's integrated digital channel to sustain their retention. A further opportunity for using Brand AI is its potential ability to streamline inventory management to improve the customer experience and reduce operating risk.