When is AI actually AI? Exploring the true definition of artificial intelligence

Today, the term artificial intelligence (AI) is thrown around rather generously. As businesses around the world become more open to making waves and ditching legacy technologies in their quest to become data-driven, an ever-increasing number of tech deployments are claiming to use AI or machine learning (ML). But, frankly, it's often not true AI that is being used. The problem is, AI doesn't have a widely recognised definition, so it's hard to draw a line between what is AI and what isn't. In recent years, multiple businesses have invested in tools and technologies to help them understand their data, ultimately looking to maximise efficiency and provide the best possible experience for their customers.