The Rise of the Marketing Machines - Texas CEO Magazine

Artificial intelligence, once restricted to NASA and sci-fi movies, is gradually becoming a prominent buzzword in the world of marketing technology. However, the widespread adoption of artificial intelligence in marketing is likely several years away as its application is not yet fully developed. But innovations taking place now are setting the stage for artificial intelligence and, more specifically, machine learning, to become a marketing standard in the near future. Many use the two terms of artificial intelligence and machine learning interchangeably; because they are so closely related, it is difficult to establish clear boundaries between them. While artificial intelligence refers to technology that has the cognitive capabilities to solve problems, machine learning allows marketers to learn and understand, among other things, how content is consumed, and helps them predict consumer behaviors based on data patterns and algorithms.