Unlocking eCommerce growth with machine learning and behavioural psychology

Olist is the largest eCommerce website in Brazil. It connects small retailers from all over the country to sell directly to customers. The business has generously shared a large dataset containing 110k orders on its site from 2016 to 2018. The SQL-style relational database includes customers and their orders in the site, which contains around 100k unique orders and 73 categories. It also includes item prices, timestamps, reviews, and gelocation associated with the order.