Is your marketing platform really intelligent? - Marketing Land

Let's face it, the future isn't turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don't get me wrong, they're handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery lists across the room. In fact, nothing that's commercially available really is -- at least not yet. In marketing, for example, all kinds of martech come with an AI label.