6 Ways Marketers are Embracing Artificial Intelligence (AI)

Many marketers have taken the AI plunge. In fact, according to a survey by Salesforce, marketers expect AI will have a substantial impact on their business in the next five years in the areas of hyper-personalization of content (61 percent), dynamic landing pages and websites (61 percent) and delivering the right message, on the right channel at the right time (61 percent). They also feel it will help increase marketers' productivity (59 percent), campaign analytics (59 percent) and digital asset management (59 percent).However, analysts and experts warn, to crawl before you walk. Or in this case, know your data before you implement AI. Marketers' ability to successfully inject Artificial Intelligence (AI) into their marketing programs depends heavily on their organization's data and analytics maturity, according to Martha Mathers, practice leader for marketing and marketing technology at Gartner.